Various project features on SEMrush
Social Media Tracker: This feature allows you to track the activity and engagement of your audience on social networks like Facebook, Twitter, Instagram or even YouTube.
Again, it is possible to compare these interactions with those of its competitors. To obtain the performance of your marketing campaign on social networks, you must give access to SEMrush to the various social networks.
This will automatically search for the accounts associated with the domain name defined for the project. If necessary, it is possible to change them.
Social Media Poster: As its name suggests, the Social Media Poster allows you to control publications on your various social networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest) from a single interface.
You have to give SEMrush access to its various social accounts to manage this. It’s a bit the same principle that we find at Buffer or at Hootsuite.
From the Social Media Poster, it is possible to schedule publications and view all upcoming deadlines on a calendar. SEMrush then displays the performance of each post.
Brand monitoring: This tool is very recent on SEMrush, and it allows you to track the mentions of a brand through various social networks and on search engines.
You have to configure the brand you want to follow and the language in which you want to obtain information.
On major brands, this brand monitoring tool allows you to track publications on a daily basis, which is quite relevant.
It remains to be seen whether this report is comprehensive enough for the major brands that follow their mentions in real-time.
Backlink Audit: Again, it says it all in the name. To use the backlinks audit tool on SEMrush, it is advisable to connect the service with Google Search Console – but it is not mandatory.
By connecting the Google Search, SEMrush will then analyze in a relevant way the profile of inbound links (each has a toxicity score), and will use its database (more than a billion domains) to determine potentially “toxic” links.
They are the ones who will then have to be disowned via Google’s Disavow tool.
When you have the result, just click on the overall toxic score to get detail of all the inbound links with their toxic score.
The “delete” tab allows you to send the domain to one of the two tabs of the “remove” or “disavow” menu.
As you go along, you can therefore send all the toxic links to the “disavow” section and then download the file which will then have to be uploaded to Google to disavow these toxic links.
SEMrush makes your job easier by creating a compatible file so that Google no longer takes these harmful reference domains into account. In our opinion, SEMrush is keeping its promise perfectly.
However, you should know that today, Google says that it hardly attaches importance to the disavowal file.
Indeed, he considers that he is able to distinguish by himself which are the harmful sites (also for negative SEO campaigns), and consequently he no longer takes them into account in his search engine.
Link Building: With this tool, SEMrush offers to support you in your link strategy. It’s more of a tool to track your activity than a tool that really gets the job done.
You could perfectly follow your backlinks campaign on independent tools like Asana or Trello for example. Still, it’s quite practical on SEMrush because you can, therefore, concentrate everything in one place.
Below you can see all the recommended links. However, this does allow you to have new ideas for placing (or exchanging) links and building your SEO.
PPC Keyword Tool: SEMrush has done a lot of work on its offering for traffic buyers. The purpose of the PPC Keyword Tool is to help determine the right keywords to plan a paid media campaign (like Google Adwords).
SEMrush helps find keywords and optimize them over time. For those who want to create media campaigns in addition to tracking their visibility on Google, our SEMrush review is very positive.
Ad Builder: A second tool for managing your traffic purchase campaigns, the Ad Builder.
SEMrush is doing really well in this niche, and let’s face it, it’s really useful. This tool allows you to create Adwords campaigns directly (which you can then export to Adwords) and compare them with those of competitors.
Even for those who are not interested in SEO, and who want to focus on “paid traffic”, SEMrush brings real added value with this tool.
We can thus see precisely which keywords were targeted by the competitors, and what are the different types of ads they have run.
Organic Traffic Insights: How to find out what is behind the “not provided” of Google Analytics? It is with this tool that SEMrush helps you understand which visits are brought by SEO, and on which keywords.
You have to link Google Analytics and Search Console through SEMrush to get relevant results.
Content Analyzer: This feature allows you to directly analyze the content of certain URLs to then see if it has performed at several levels: in terms of the interaction between readers and the article (time spent, traffic, etc.) but also on social networks (number of shares, etc.).
SEMrush also gives the possibility to compare these performances with those of competitors.
In our SEMrush review, let’s move on to the prices and offers available now.