If you want to boost your mobile app’s performance and improve its monetization, you need to analyze user behavior. This is where mobile application analysis tools come in.
Mobile Analytics tools provide rich educational information that you can leverage to increase user retention, engagement rate, and, ultimately, your conversion and revenue.
In this article, you will learn about the best mobile app analysis tools, how they work, their main features, and their prices.
Mixpanel is an advanced analytics solution that can be deployed both on the web and on mobile. While most analytics platforms measure the number of page views, Mixpanel takes a different approach by measuring and analyzing the actions of people who access your system or application. With Mixpanel, an action can be anything. For example, it could be someone uploading a picture, streaming a video, or sharing a message. Mixpanel was designed and developed to enable businesses and organizations of any size to monitor and analyze user behavior effectively. Thanks to Mixpanel, tracking customer behavior is now a snap for businesses, no matter how much time and funding they have.
- Whether your app is web-based, or on iOS and Android, you have the ability to easily measure actions and not just simple pageviews.
- With a simple interface, Mixpanel allows you to explore and understand the behavior of people within your application
- A free plan, a “Growth” plan at $ 779 / year and an “Enterprise” plan available only on estimate.